Multi Housing News April 2012 : Page 40
products & services Selling the Kitchen S By Philip Shea, Associate Editor leek, contemporary kitchen appliances can go a long way toward distinguishing your properties from the competition. As the market shifts its focus towards Generation Y, it’s important to con-sider how things as basic as stove type and lighting can have an effect on perceived convenience. Young people operate on quick and easy solutions to satisfy basic needs at home, and with these helpful tips, you can effectively cater to their tastes. Visit Multi-HousingNews.com for the news and information you need to stay at the top of the industry. Featuring: ✔ News, updated continuously throughout the day ✔ MHN TV: video interviews with industry executives ✔ MHN Radio: insight from industry thought leaders ✔ Deal of the Day: the latest multifamily transactions ✔ Product and service introductions ✔ Web-exclusive features… and more! Another amenity that many residents would expect to find, dish-washers bring a considerable amount of convenience to any apart-ment or household. With an ENERGY STAR® qualified dishwasher from Whirlpool, you will take a load off your residents’ kitchen duties, and in an eco-friendly way. This appliance exceeds federal minimum energy effi ciency standards by more than 15 percent and may even qualify for rebates. The resource-effi cient wash system cleans a full load of dishes using nearly 1/2 the water and energy of a standard dishwasher (www.whirlpool.com). 40 A Ceramic Glass Schott Ceran® Cooktop from Whirlpool is a pristine and energy-effi cient appliance fi t for almost any apart-ment. Easy to clean and provided with dishwasher-safe knobs, this contemporary amenity will leave an indelible impression and serve as a magnet for potential residents who value sleek-ness. A surface indicator light will ensure safety by illuminating when the cooktop surface is still hot to the touch, even after the heating element has been turned off (www.whirlpool.com). Element Designs’ Green Series aluminum frame cabinet doors emit no VOCs and are fully recyclable, maintenance-free and durable. The doors are custom-made in 1/16-in. increments from 70-percent post-industrial recycled aluminum and are available with a variety of door inserts. All frame styles are available in several profiles and fi nishes with numerous insert options that make for a wide variety of design possibilities. All doors come with a limited lifetime warranty (www.element-designs.com). April 2012 | Multi-Housing News
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