Multi Housing News September 2012 : Page 33

Apartment Finder Ranks #1 in Three National Surveys! We Understand Today’s Apartment Shopper... And It Shows! Best Internet Listing Service MULTI-HOUSING NEWS TECH AWARD Winner: Best Internet Listing Service July 2012 WEBSITE SOURCES USED 30 28% 27% 25 21% Consumer Preferred Internet Listing Site J TURNER RESEARCH SURVEY 41,303 Apartment Residents 20 15 10 19% 18% 5 0 .com er tmentFind Apar Apar Apar ts.com tmen tmentGuide.com t.c en ForR om Craigslis t.com Trends in Resident Technology and Communication Preferences: What Do Residents Want? May/June 2012 Most Used Marketing Source SATISFACTS RESEARCH RESULTS 34,000 Relocated Apartment Residents NAA Units Marketing Insider April 2012 ©2012 NCI -ALL RIGHTS RESERVED | M-120013 Usage Rate 1. 21 1 % 2. 20. .6% % Source Used During Apartment Search Signs & Driv v e By Apa artment Finder Publication (10.3%) + rtme e ntFinder.com (10.3%) Apar .7% % 3. 17. Apa artment Guide Publication (6.0%) + rtme e ntGuide.com (11. .7% %) Apar 4. 15 5 .4% % 4 .7% % 5. 14 6. 13 3 .2% % Word of Mouth F o r R e n t P u b l i c a t i o n ( 6 . 6 % ) + F o r R e n t . c o m ( 8 . 1 % ) Apa artments.com For more information, contact your Apartment Finder representative at 1.800.822.4300 or sales@apartmentfinder.com