Multi Housing News August 2012 : Page 3
CONTENTS AUGUST 2012 26 DEPARTMENTS 4 From the Editor 6 Executive Insight 8 News & Notes 12 Market Pulse 18 Research 38 Green Beat 40 Technology 42 On Location 44 Products & Services 36 FEATURES 19 Finance: Acquisitions & Rehabs Multifamily is still the best-fi nanced sector, but expect hurdles in acquisition/rehab fi nancing 40 ONLINE 22 Market Report: Pacifi c Northwest Multifamily in Portland and Seattle sees robust growth, outshining other parts of the country 26 Development: Public Transit Light rail is gaining fans across the country. Here’s how Charlotte got its popular Blue Line. MHN TV: Virginia Tech students compare apartment operations in Germany to U.S. 34 Marketing: Analytics Being able to track all channels results in a more scientifi c approach to lead management 36 Operations: Disaster Planning Quote of the Month Redundancy and back-up of data are critical to access rent rolls and contact information MHN Interview: Grace Huebscher on whether multifamily sector is too “hot” Follow MHN on Facebook www.facebook.com/MHNonFB ❝ Success in life is not defi ned by owning a home. ❞ 23 On the cover: Southborough, an 11-acre mixed-use project in Charlotte, was developed by Conformity Corp. SIGN UP FOR YOUR FREE SUBSCRIPTION Go online @ www.multihousingnews.com/manage-subscriptions/ for new subscriptions, renewals, or address changes Multi-Housing News (ISSN 0146-0919; USPS 891-580), August 2012, Vol 47, No. 8 is published 12 times annually by Yardi Systems, Inc. 370 Lexington Ave. No. 2100, New York, NY 10017. One-year digital edition subscriptions, newsletter subscriptions, change of address and other customer inquiries are available on www.multi-housingnews.com CUSTOMER SERVICE INQUIRIES: For single print edition back-issue copy sales ($10 per issue, payable in advance), please write to MHN, PO Box 3100, Santa Barbara, CA 93130 or call Steven Wayner, 805-679-7643 or fax 805-682-0200. Copyright 2012 by Yardi Systems, Inc. All rights reserved. Multi-Housing News editorial and advertising offi ces: 370 Lexington Ave. No. 2100, New York, NY 10017. ADVERTISING/EDITORIAL REPRINTS & PERMISSIONS: Reprints of editorial or ads can be used as effective marketing tools. Permission for one-time use of our content, as a full article, excerpt or chart may be available upon written request. For details, contact reprints@multi-housingnews.com www.multi-housingnews.com | August 2012 3
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