Multi Housing News July 2012 : Page 40
products & services Born to be Bold Differentiate your brand by adding personality to bland common areas By Diana Mosher, Editorial Director T Find it online For the news and information you need to stay at the top of the industry. Featuring: ✔ News, updated continuously throughout the day ✔ MHN TV: video interviews with industry executives ✔ MHN Radio: insight from industry thought leaders ✔ Deal of the Day: the latest multifamily transactions ✔ Product and service introductions ✔ Web-exclusive features… and more! he apartment lobby makes an important fi rst impression on prospects and also serves as a place for residents to meet and greet. As developers respond to con-sumer cues by introducing highly designed buildings into the multifamily market-place, older properties may fi nd it diffi cult to compete. There are many interesting and affordable materials that can be applied to walls, columns or ceilings in lobbies, hallways, mailrooms and other common areas to create visual interest—differentiating multifamily as-sets from others in the area and reinforcing branding. Best of all, a little “bold” goes a long way—so you only need to apply the material to selected accent walls and paint the others. InteriorArts is a brand new hpl laminate collection from two specialty laminate brands, Chemetal and Treefrog, that deliver glamour at a budget price. Featuring 74 design laminates in a 4-by-8-foot size, the collection offers more than a dozen surface textures with dimensional relief, exotic wood looks and high gloss fi nishes. InteriorArts is scratch-resistant and GreenGuard-certifi ed (www.ialaminates.com). Create a 3-D effect with Eco-Dimensions Bamboo Wall Panels by Architectural Systems Inc. Available in six striking silhouettes (including Diamond pictured as a background on this page), these lightweight, fl exible panels are made from pressed bamboo pulp. Unfi nished 18-by-18-inch wall panels can be painted or stained for a dramatic visual statement. The Eco-Dimensions collection boasts a Class A fi re rating, is water-repellent and sound-absorbent (www.archsystems.com). 40 July 2012 | Multi-Housing News
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